Article courtesy of Stock & Land, Tyson Cattle
THE BCG Main Field Day at Berriwillock last Wednesday has been declared one of its best.
Attracting a crowd of close to 500, the event delivered on its promise to educate, entertain and inform. Farmers from as far away as the Riverina, Central Victoria and the South Australia joined hundreds from the Wimmera and allee who took the opportunity to meet industry experts, hear from top public speakers and witness first-hand research in their region.
Preceding the official opening, the Wimmera branch of the Rural Press Club hosted a panel discussion focusing on the representation of agriculture in the media.
The panel, which comprised ABC broadcast journalist Kirsten Veness, Stock & Land editor Tyson Cattle, Rupanyup farmer Andrew Weidemann and Advertiser Kate Magee (Aubrey and Areegra) discussed and debated how changes in media consumption and delivery were being negotiated, and the challenges and opportunities these changes presented.
All agreed that it was important to present agriculture as a modern industry, particularly as consumers were increasingly looking for information about where their food comes from.
"Let's tell the modern, positive story about farmers," said Mr Weidemann.
"If we, as farmers, are negative, then that's the result."
The Main Field Day was officially declared open to a capacity-filled marquee by BCG Chairman Caroline Welsh after an enlightening season overview provided by site hosts Garry Summerhayes and John Renney.
The trial tours were popular with a high level of interest in research investigating risk management, seed treatments, micronutrients, liquid fertiliser options, grazing cereal crops, oat varieties, early sowing, row spacings, inoculant use on beans and barley and canola varieties.
Morning presentations on strategic grain marketing and site specific weed management were also well received.
After lunch a capacity crowd again filled the marquee to hear Nandaly farm consultant Matt Elliott present information on the range of seeding systems now available and how each might fit into a particular farming system.
The machinery focus continued with CTF Solutions consultant Wayne Chapman and Swan Hill farmer Ross Watson going through the process of implementing a controlled traffic farming system.
A highlight was the presentation by keynote speaker Dennis Holberg. Founder of Lessons Learnt Consulting, with a special interest in building resilience, Mr Holberg engaged the audience with humour while delivering a serious message.
"You can't look after your businesses if you don't look after yourselves," he said.
In the face of statistics that show that 20 per cent of Australians experience depression at some time and with suicide the leading cause of death for people between 15-44 years (particularly males), Mr Holberg said resilience, the ability to bounce forwarded thrive through change and challenge, was never more important.
These were important messages, particularly as many of the farmers in the room were justifably concerned about how this growing season may end.
While most are remaining optimistic, evidenced by the up-beet mood during the day, Bureau of Meterology forecaster Eun-Pa Lim and DEDJTR seasonal risk analyst Dale Grey reported that "most" forecasting models were indicating an average to dry finish.
For details, or to become a member, phone BCG on (03) 5492 2787.
Agriculture Out There – an international perspective
The agriculture sector must actively promote itself in the community or risk being overshadowed by vested interest groups with their own very different agendas.
This is the view of a leading rural communicator, Markus Rediger, who is responsible for positioning agriculture in his native Switzerland.
He will speak at a Rural Press Club of Victoria breakfast in Melbourne on Tuesday, September 29, prior to attending an international agricultural journalist conference in Cairns.
The Australian Council of Agricultural Journalists is presenting the speaking tour in partnership with the Council of Rural Research and Development Corporations.
“When it comes to promoting positive images and messages about agriculture you can’t afford not to do it,” says Mr Rediger who also has a global role as President of the International Federation of Agricultural Journalists.
Mr Rediger is Editor and Managing Director of the independent Agricultural Information Centre in Berne which has an annual operating budget of about five million Swiss Francs. It enjoys widespread backing from government, farmer groups, corporates and agribusiness.
He says the centre was formed in 1937 when Swiss farmers became disillusioned with how their sector was publically perceived and decided to pursue a path of advocacy through the media.
It has become a one-stop-shop for journalists seeking information on any aspect of Swiss agriculture, working to ensure a steady flow of news to the community.
Electronic and print news articles and visual content is generated as well as resources for teachers. Statistical and contact databases are maintained for media, operating across five languages. The centre is increasingly using social media to engage directly with the community.
The regular flow of information has had a positive impact on Swiss agriculture.
“There is so much to communicate about agriculture and food to the public. The public wants to know about agriculture because everyone eats and drinks every day,” he says.
Mr Rediger has been writing articles since the 1980s. He studied agricultural communications with the University of Illinois and completed a Masters at the Federal Institute of Technology in Zurich linking tourism and agriculture.
He was a farm magazine editor and a teacher at a Swiss agricultural college before moving to his current role.
“The role of agricultural journalism is important as society becomes increasingly urbanised with few people having any direct contact with the land.”
“We help build bridges of knowledge and understanding,” he says.
International agricultural journalists and their Australian colleagues will gather in Cairns from October 8 to 11 to experience tropical agriculture before travelling via Sydney to Hamilton in New Zealand for the 2015 IFAJ World Congress.
How agriculture is presented in the media will be discussed and debated by media professionals and farm families when the Rural Press Club of Victoria meets at the BCG Main Field Day at Berriwillock on September 9.
Over breakfast, a panel comprising Stock and Land editor Tyson Cattle, ABC TV and radio journalist Kirsten Veness, Wimmera-based advertiser Kate Magee (Aubrey and Areegra) and Rupanyup grain grower Andrew Weidemann, will talk about how agriculture is presented in the media and how this influences the way urban audiences perceive food producers.
The panel session, initiated by the Wimmera branch of the Rural Press Club of Victoria , will be hosted by BCG CEO Chris Sounness.
“The idea behind this undertaking is to bridge the perceived disconnect between agriculture and the media,” he said.
“Farmers often lament that the media seems to only report negative stories about their industry. The media, on the other-hand, cite a reluctance from farmers to share their successes.
“It will be interesting to hear both sides of the story.”
Wimmera press club spokesman and ABC radio presenter Daniel Glover said the event would provide an opportunity for those in attendance to hear how the media works and how recent changes, such as the downsizing of print media staff and the rise of electronic media, was impacting news organisations.
“It will also be a great chance for those working in the media to hear from farmers and to improve their understanding of agriculture and the issues they face,” he said.
Along with representatives from news organisations, joining the discussion will be advertiser Kate Magee who, with business partner Karen Inkster, has established the Wallup-based agency Aubrey and Areegra after a decade working for top Melbourne-based firms.
Ms Magee said advertising played a big part in shaping how farmers were perceived by urban audiences and commonly, advertisers relied on stereotypes.
“Aubrey and Areegra was established specifically to service the agricultural industry,” she said.
“We understand farming, because that’s our ‘other job - it’s our life.”
Farmer Andrew Weidemann, who as the ‘face of Crown Larger’ and chairman of Grain Producers Australia, has experienced how the media works first-hand, will also join the conversation sharing his experiences from both sides of the farm gate.
“This is an important conversation to have and I am looking forward to being a part of it,” he said.
All are welcome to attend and take part in this discussion at the 2015 BCG Main Field Day at Berriwillock (Berriwillock-Springfield Road) on September 9. Breakfast will be available from 8am with the discussion to commence at 8.15am.
Entry to the Main Field Day is free for BCG members and $50 for non-members. For details visit: www.bcg.org.au.
Woolgrowers will be asked in September how much they want to invest in their industry’s research and development. Australian Wool Innovation CEO Stuart McCullough launched WoolPoll 2015 – the voting process that lets growers decide the levy rate that will fund industry R&D and marketing. WoolPoll 2015 Panel chairman and Queensland woolgrower Will Roberts spoke about the grower-driven process.
Bruce Guthrie is the editorial director for news website The New Daily.
Guthrie began his news media career in 1972 as a copy boy at the Herald newspaper. He spent the first half of his career reporting, eventually becoming a foreign correspondent for the Herald & Weekly Times. Since then he has worked as the editor of The Sunday Age, The Age, The Herald Sun, Who Weekly, The Weekend Australian Magazine, and a senior editor at People Magazine in New York.
Guthrie’s memoir, Man Bites Murdoch, was published to wide acclaim in 2010. In November 2013, after stints as a Fairfax columnist and ABC broadcaster, he launched The New Daily.
Josie Taylor is the acting consumer affairs reporter for the ABC News National Reporting Team.
Taylor hosted the 7.30 Victoria program from 2011 to 2014, bringing many rural and region stories to a wider TV audience.
She was Victorian state political reporter for ABC TV from 2008 to 2010 and has also reported for 730, Lateline, AM, PM and The World Today, and was the associate producer for Insiders with Barrie Cassidy.
Andrew Lund is the State Political Reporter for Nine News in Melbourne.
Lund got his start as a reporter with Seven Local News on the Sunshine Coast in 2002, before working Mackay and Cairns.
After transferring to Melbourne in 2007, he produced the Walkley-award winning coverage of the Black Saturday bushfires in 2009.
He moved to Channel Nine in 2011 and currently covers Victorian politics, transport and general news.
Geelong Advertiser wins Media Outlet of the Year at Rural Press Club of Victoria awards
The Geelong Advertiser has been named Media Outlet of the Year for the second time at the Rural Press Club of Victoria’s Journalism & Photography Awards, held at South Wharf in Melbourne on Friday, August 21.
The newspaper claimed the prestigious title, finishing ahead of the Latrobe Valley Express, and the Weekly Times.
The judging panel faced a daunting task weighing up and comparing the merits of a wide range of media outlets, the difficulty reflected the high standards being maintained in an increasingly challenging media market.
However, the Advertiser came out in front in its 175th year, rewarded for its unflinching journalism, including its exposure into a culture of bullying in the Geelong council.
The Geelong Advertiser’s Mandy Squires was named Journalist of the Year, ahead of colleague Danny Lannen, and Peter Hemphill of The Weekly Times.
The judging panel said Mandy delivered compelling content across subjects as diverse as uncovering the ice epidemic in Geelong and exposing bullying within the council.
Glenn Daniels of the Bendigo Advertiser was named Photographer of the Year, edging out Brendan McCarthy of the Bendigo Advertiser, and Josh Nash, of the Portland Observer.
A highly competitive field in the Ray Frawley Young Journalist of the Year showed that the future is in good hands.
The award was presented to Kara Irving of the Ballarat Courier. Bethany Tyler of the Geelong Advertiser was awarded Highly Commended, while Richard Koenig of the Hamilton Spectator was awarded Commended for his work over the past 12 months.
The awards took place on Friday 21 August in front of 130 people, including 110 of Victoria’s leading rural and regional media.
The other winners were:
Hot Tropics is an IFAJ 2015 World Congress pre-tour which will highlight tropical agriculture over three days in far north Queensland, including a day on the Great Barrier Reef. The group will then travel to Sydney for two nights before flying to New Zealand on October 13.
Hot Tropics is hosted by the Australian Council of Agricultural Journalists and the Rural Press Club of Queensland.
We will be staying at the Novotel Oasis Resort (122 Lake St) in Cairns and Rydges World Square (389 Pitt Street) whilst we are in Sydney.
Register now | Full delegate single room A$1300 | Full delegate sharing A$990 | Delegate partner A$790
For more information - click here
Photo caption: ABC Rural reporter, Charlie McKillop (right) from far north Queensland receives the Rabobank Australian Star Prize for Rural Broadcasting from Rabobank state manager for Queensland/Northern Territory, Brad James, at a Rural Press Club of Queensland lunch today in Brisbane.
ABC Rural reporter from far north Queensland, Charlie McKillop, has won the country’s top award for rural broadcasting.
Charlie was presented with the Rabobank Australian Star Prize for Rural Broadcasting at a lunch hosted by the Rural Press Club of Queensland in Brisbane today.
The award recognises Charlie’s outstanding audio piece, “A duty to be kind in halal killing,” which explored the halal slaughter of cattle in far north Queensland on ABC Rural’s Country Hour radio program.
Her award-winning broadcast examined what happens on the killing room floor and saw her confront the uncomfortable reality that in order to eat meat, animals must die and somebody has to do it.
Apart from providing insight into the halal slaughter of animals in Australia, Charlie’s radio story also highlighted the challenges faced by Muslims in regional Queensland.
For full media release, click here